Oedipus The King Essays (565 words) - Riddles, Greek Mythology

Oedipus The King Oedipus: King Of Riddles? In Greek mythology the oracles or gods are rarely wrong in their predictions of the future. Yet the characters still try to fight the predictions. Do their personalities and traits decide their future, or does fate take its course no matter what? Oedipus was a shrewd man furnished with wit and intellect, yet his lack of insight (the ability to see and understand clearly the inner nature of himself) and his arrogance led to his demise, not fate. Oedipus's aret? (an exceptional ability or gift) was unravelling riddles, and solving any puzzles with ease. He had a surplus of the aptitude to look outward, but unfortunately he had a deficiency of the ability to look inward. This talent of looking outward made him renowned for deciphering riddles and mysteries. Yet when Tiresias appears and speaks in riddles, Oedipus cannot solve them because of his lack of insight. Tiresias's riddles are clear in what they state, but Oedipus cannot understand them because he doesn't know himself well enough. Tiresias conveys, All ignorant! And I refuse to link my utterance with a downfall such as yours.(Pg.42) At this point in the play, Oedipus still cannot perceive who the murderer of King Laius is, even though the riddle is obvious. Oliver 2 Oedipus has the ability to comprehend the riddles, but he won't allow himself to accept the truth. When Oedipus saved Thebes from The Sphinx, he answered this difficult puzzle. The Sphinx demanded, What creature is it that walks on four feet in the morning, on two at noon, and on three in the evening? With his eminent mastery of riddles and having an open mind, Oedipus replied, It is Man. As a child he crawls on four. When he grows up he walks upright on his two feet, and in old age he leans on a staff.1 This puzzle is far more complex than Tiresias's rudimentary riddles, so Oedipus has the ability to solve the riddles but cannot let himself do so, because of his pomposity. Oedipus is so arrogant that he can't believe that he could possibly have done anything wrong. He suffered from the sin of hubris. That is, he was very vain, and conceited. No matter how straightforward Tiresias's riddles were, Oedipus's pride wouldn't let him solve them. Finally, Tiresias came right out and said what he meant without a riddle, and Oedipus still couldn't accept that he did anything wrong. Tiresias simply stated, I say, you murdered the man whose murderer you require. (Pg.37) Following that remark from Tiresias, Oedipus shielded himself by accusing his brother in law, Creon (his uncle in reality), of forcing these insinuations from Tiresias. Of course, this wasn't true, it was just a classic example of Oedipus's arrogance trying to defend itself. Oedipus's expiration was caused simply because of his arrogance and his lack of self knowledge. He didn't understand himself well enough. He could unravel any mystery besides Oliver 3 his own existence. All of his life Oedipus had solved mysteries and puzzles about subjects other than himself. Now that he was faced with riddles accusing him of something, his own arrogance kept him from the truth. Oedipus would have solved Tiresias's riddles instantaneously if it weren't for his pride, and lack of insight. Finally, the truth is forced on Oedipus with outstanding evidence, presented by the messenger, and the shepherd, so he must accept his destiny. Was he not able to solve Tiresias's riddles because his arrogance wouldn't allow him to, or did he recognize the answers immediately, his vanity not allowing him to acknowledge the truth? English Essays

American Beauty..Look Closer essays

American Beauty..Look Closer essays A lot of video imagery is used in the film American Beauty with mainly a Sony DV camera and the character Ricky as the voyeur. It brought reality to viewer through Rickys' way of looking at things which was often through the video image. Conrad Hall,( director of photography), for the film American beauty has won Academy Award for his work on the classic western "Butch Cassidy and he Sundance Kid". He has earned many Oscars nominations in movies such as "Tequila Sunrise", "The Professionals", "Searching for Bobby Fischer", and most recently, "Civil Action" Hall is renowned for his delicate use of shadow and precise lighting to enhance the mood of intimate drama. The very last shot in the film is "the Plastic Bag" scene. It's a plastic that just keeps whirling in the breeze. You're not sure what it means but the simple beauty has profound effect. The title is ironic in that of theme to movie. Which is that nothing is what it appears to be on the surface. That there is life behind things and its much more interesting and real than the veneer of reality that we all sort of tacitly agree to accept in life. ...

Mini CVs and pen portraits for management consultants - Emphasis

Mini CVs and pen portraits for management consultants Mini CVs and pen portraits for management consultants When inviting a bid, clients sometimes ask you to include mini biographies, also known as pen portraits, of the potential team. Here, we show you   how to treat this as an opportunity to sell your company.   Focusing on the client’s needs and objectives is just as important in this section as it is in every other part of a bid. Most people read shorter, more easily digested chunks of information first. Mini CVs tend to (or at least should) fit this brief, so clients will often read these during their first flick through the bid document. It may even be the first section they read – and therefore your first opportunity to sell your team and your company. On the other hand, the client may read them once they have pretty much made up their minds to use you – in which case you want to confirm in their minds that you have assembled the right team for the job. Consider whether you want to include every potential team member, or just the senior figures. Do you know exactly who will be on the team, or will that be decided later? To keep it concise, perhaps write full portraits for the key members of the team and give just a brief outline of other potential team members. Your CV summaries need to be as targeted as the rest of the bid. So be sure to:   keep them short   give only relevant information   use specific examples   tie all information back to the project in hand   avoid clichà ©s (such as ‘client-centred advice’ and ‘proactive’). Dont do this David Stevens qualified as a management consultant in 1986 while at Smith Watson. He joined our Barking office when it was still owned by Stanford Prentice, a local management consultancy that had been established in the region for more than 80 years. David has worked for a wide and varying range of clients, and has experience of working with retail, law, agriculture, manufacturing and voluntary-sector organisations. He is also the author of a number of management consultancy guides, including The Stevens Method, which was first printed in 1995 and has been reprinted twice since. He is married to Clara and has two children – James and Isobel. He is also an avid football fan and sits on the board at Lincoln City FC. Instead, do this David Stevens – Senior Consultant Davids role will be to:   Keep you up to date through regular project meetings.   Control and authorise the project’s progress and be accountable for achieving its objectives. David has focused on work with retail businesses in the past five years, before which he specialised in voluntary-sector organisations. He is therefore particularly adept at designing and building new operating processes in businesses such as this, as well as delivering robust communication plans to ensure that all employees are engaged with the objectives of the project. He is also a leading member of our Employee Solutions team, and has a particular interest in employee share schemes and capital tax planning. Keep it relevant Remember to tie all the information back to the project in question – if you can’t, then it’s not relevant; and if it’s not relevant, it’s not helping your bid. Want more advice on writing bids? Read about our in-company   High-impact tender and sales proposal writing course. Or, if you want to train only one or two people, check out our open course sessions. Alternatively, give us a call on   +44 (0)1273 732 888. All businesses referred to in this article are fictional. To learn more about making  report writing a much easier and less painful task, check out our free webinar  recording How to turn your expert analysis into exceptional reports.  Its ideal if you have to write reports to colleagues and clients as part of your day-to-day job – whether thats as a traditional written report or as a slide deck.

Art Humanities class Assignment Example | Topics and Well Written Essays - 750 words

Art Humanities class - Assignment Example Apparently, one location shows the connection of the statue with the government and the power that it wishes to convey. In addition, the author performs visual analysis through taking photographs of the statue and commenting on its physical structure and movement, as well as its facial expressions. The language focuses on the action and energy of the sculpture, and this is effective in relation to the author’s thesis, regarding the political implications of David’s location. Moreover, this reading is enjoyable because it treats a usual art placement meeting as a decision that affects the meaning of the statue through the goals of the decision makers. Response to Thucydides’ â€Å"Funeral Oration of Pericles† Thucydides records the Funeral Oration that Pericles delivered after the beginning of the first campaign of the war. During this speech, Pericles gives tribute to the fallen heroes of Athens. He praises the virtues of Athens first through extolling the virtues of the people. For him, the Athenians have built a great city because of their virtues and love for learning and simple beauty in life. He argues that these soldiers did not die in vain because they died for the greatest people and city in history. He bases his arguments on the social, political, and economic values and attributes of Athens as a city and as a civilization. Pericles can be quite flowery with his words, but it must be because of the nature of the oration. He wants to emphasize that the people of Athens have to be proud of their courage because their courage protects their freedoms. Some of the confusing parts of the speech are when Pericles mentions certain people, places, and events that are unfamiliar. Nevertheless, further research will prove their relevance to the oration. Moreover, Pericles does not conduct any visual analysis on a specific artwork. Nonetheless, he alludes to the architecture of Athens that manifests the people’s power and glory. The descriptive language combines simile, metaphors, allusions, and symbolisms. They are effective because they reinforce the idea that Athens is worth fighting and dying for. The families of the dead should find moral solace in the sacrifices of their loved ones because they died for something meaningful and worthwhile. Aside from these effective uses of description, the reading is enjoyable because of its discussion of the merits of Athens. It reminds readers of patriotism that turns courage into a trait related to one’s national origins. Response to Alberti’s â€Å"On Painting† This writing has a clear identifiable thesis, where Alberti argues that paintings are important because they record important personalities and events, while also remarking on the skills of the painter. He believes that painting is a sacred duty and process, as it serves to replicate reality as it its, and if God made reality, then painting is an act of recreation, and to some extent, creation. Alberti supports his claims with sayings from great artists and personalities and by mentioning painting’s evolution throughout human history. He establishes that painting is part of the essence of humanity. In addition, Alberti explains the composition of painting: circumscription, composition, and reception of light, which offers a form of visual analysis of

Legal Memo Essay Example | Topics and Well Written Essays - 2000 words

Legal Memo - Essay Example These references were used to facilitate the research process. Relevant case law was found and applied to the case study. First an executive summary of the case was the introduction, followed by facts, issues, conclusion, analysis, and another conclusion. Legal Research and Writing Legal Memorandum Fall, 2009 Memorandum [Word Count: 1530] To: Partner From: Lawyer Date: October 24, 2009 RE: Potential Remuneration for Emotional Distress and Child Support Introduction You have asked me to prepare a memorandum analyzing the circumstances regarding the potential remuneration for emotional distress and child support paid under the guise of paternity fraud. The primary parties involved are Brad and Tanya Simpson. The main issues of this legal analysis are: 1) if emotional distress was caused to Brad, does he have any recourse to sue for damages; and 2) if, through Tort of Deceit, Brad has any recourse to incur financial gain from having paid child support in a case of what can only be described as paternity fraud. The main area of law is torts. For the purposes of this memorandum, the research methodology was limited to an analysis of the authorities you provided in conjunction with your initial request. Facts The client is Brad Simpson. He and Tanya Rogers were married in June of 1996, on Fraser Island, in Queensland. In July of 1997, Tanya gave birth to their first child, a boy named David. In November of 1998, Tanya gave birth to a second child, a daughter named Lisa. A third child, a boy named Rod, was born in February 2000. Brad was named as the father on the birth notification forms for all three children and had signed off as such when Tanya presented him with the forms. Brad and Tanya always had a tumultuous relationship. They regularly had...The main area of law is torts. The client is Brad Simpson. He and Tanya Rogers were married in June of 1996, on Fraser Island, in Queensland. In July of 1997, Tanya gave birth to their first child, a boy named David. In November of 1998, Tanya gave birth to a second child, a daughter named Lisa. A third child, a boy named Rod, was born in February 2000. Brad was named as the father on the birth notification forms for all three children and had signed off as such when Tanya presented him with the forms. Brad and Tanya always had a tumultuous relationship. They regularly had massive fights and Brad would end up spending many nights sleeping on the couch. Tanya was often distant and both seemed to struggle with raising three small children. The couple decided to separate in January 2001. The marriage was dissolved in 2008. After the separation, Tanya applied for child support payments. Brad began making these payments in respect of all three children. These payments continued for the next seven years, until 2008. In 2006, Tanya had informed Brad that she had an extra-marital affair around the time she became pregnant with the second child.

Target Corporation Essay Example for Free

Target Corporation Essay Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States. Target has three main competitors which is Wal-Mart, Costco, and K-Mart. Wal-Mart is the largest retail chain in the world, its mission is â€Å"Always low-prices!†Costco is the largest wholesale club operator in the U. S. K-Mart is the number three discount retailer in the U.S. As the November meeting approaches, CFO Doug Scovanner is faced with the problem of choosing which of the five controversial projects available to accept. So this case is to evaluate each of the projects based upon two major criteria. The first is determining the firm’s financial motives by major criteria. The first is determining the firm’s financial motives by quantifying the projected value added to the firm and the risk associated with each project. When determining to accept or reject projects based on adding value, the instruments we can use are NPV and the IRR. As we consider capital constraint problems, we also use the Profitability Index in order to determine which projects add the most value per dollar spent. Some thing we need to notice are projected sales figures, speculated variations in these sales projections, and the impact that adding a new store into the trade area has on the sales of surrounding stores. The second criterion involved in analyzing the projects is determining the firm’s business motives. This deals with recognizing Target’s corporate goals and mission and how they accomplish this through their business strategy. Two of the greatest aspects of their strategy are a high value on brand awareness and a defined target market of college educated women with a family. The ultimate goal, therefore, is finding a healthy balance between these two criteria by integrating as much of Target’s business strategy into the fundamental financial goals of wealth maximization shared by all firms. I have neither given or received nor have I tolerated others use it unauthorized aid.

Life Struggles of Phoenix in Eudora Weltys A Worn Path Essays -- Worn

Life Struggles of Phoenix in Eudora Welty's A Worn Path "A Worn Path," by Eudora Welty is a heartbreaking story about the heroic trip of an old African American woman, Phoenix. The readers won't find out right away the plot of the story or why Phoenix won't give up her exhausting trip to town-the conflict of this story-especially on a very cold day. The title, "A Worn Path," indicates that Phoenix has obviously walked down this path many times before-also the fact that she can cross a creek with her eyes closed confirms the title's message. Her trip is full of obstacles, from bushes of thorns that get caught in her dress, to her crossing of a creek. These elements complicate the conflict and increase the readers' curiosity about the plot. Phoenix can't trust her eyes, choosing instead to walk along with her eyes closed and sense her way with the help of her cane. While needed rest forces her to stop for a while, she has a vision of a little boy handing her a slice of marble cake. So many questions arise in the minds of the readers. Who was the little boy? Is she halluci...

On the Quai

â€Å"On the Quai at Smyrna† As a collection of stories that take the reader through the confusing and disorienting journey of America soldiers in World War I, the introduction, â€Å"On the Quai at Smyrna,† is no exception. Hemmingway begins his introduction without any explanation of who is reminiscing and provides only details to create an image in the reader’s mind. Hemmingway creates no context for which to frame the events, and by doing this, Hemmingway throws the reader into the story, not unlike the soldiers who were thrown into a war.Throughout the introduction Hemmingway creates an image of suffering and despair, however the narrator is never introduced. Using this confusing and disturbing prose as an introduction, Hemmingway sets the reader up for the perplexing and horrible stories that the soldiers are telling throughout In Our Time. â€Å"On the Quai at Smyrna† describes a world where gruesome stories are so commonplace that a telling is rece ived with less shock and awe and more indifference. Hemmingway sets up the story by explaining, â€Å"he said† (Hemmingway) as a frame.There is no more background given; no other details are displayed to help the reader understand the situation. The reader has to work through what â€Å"he said† to find out the setting, the characters, and the entire situation. This use of framing is atypical and causes the reader pause when relating to the protagonist. By structuring the story this way, Hemmingway draws the readers’ attention to the fact that it is not a first person account of the war, but of someone’s retelling. The story is told by the officer, it seems, to someone who has had a similar experience with the war and would understand.The story includes obscure references and specific things of which a reader might not have sense. The anonymous narrator is a British officer at Smyrna and is relaying his stories to possibly an old war friend saying,  "You remember the harbor,† (Hemmingway) leading the reader to believe these two have shared similar experiences. Hemmingway uses this confusion to show have the soldiers in the war might have felt confused about a number of issues. At this point, the narrator is telling the story so matter-of-factly that he might have destroyed all emotions linked to the horrifying events of the war.Because this officer has seen such terrible things, such as a mother holding her dead babies, he has become immune to the emotions that the reader feels from these situations. This set up the rest of the stories of In Our Time with a tone of horror that becomes more developed throughout the rest of the novel. â€Å"On the Quai at Smyrna† starts with the narrator, an officer, talking about â€Å"them,† screaming at midnight. Although â€Å"they† are never identified, the officer makes a point to explain that he does not know why â€Å"they† are screaming.This is just the beginning of the numerous ways that the soldiers in World War I are confused about the happenings in the war. Not only is the reader disoriented, but the so is the narrator. The officer begins a conversation with Turkish officer on the pier. The narrator explains that a Turkish officer wants the narrator to discuss one of the narrator’s sailors who had been insulting to the Turkish officer. Hemmingway does not use quotations to explain this conversation between the Turkish officer and the narrator hoverer, a Hemmingway switches to dialogue as the narrator talks to his sailor.The reader is told exactly what the sailor responds, as if what the Turkish officer’s dialogue was less important. By switching the style of storytelling, Hemmingway ensures that the reader will more so identify the narrator of the story. The speaker is unable to find the words he needs to use to describe his environment. While telling the story, the narrator struggles with holding in his feelings about the situation and giving an accurate portrayal to his companion. There were plenty of nice things floating around in it. That was the only time in my life I got so I dreamed about things.Hemmingway has the reader speak with a limited vocabulary in order to show his inability to find the appropriate words. The speaker doesn’t describe what was floating in the harbor or about what he was dreaming. By creating the rhetoric of the speaker to be so barren, Hemmingway shows the emotional detachment the speaker had to the horrifying truths of war. The reader sees that the dreams had by the speaker were most likely nightmares of terrible things he had seen at the pier, and is using his lack of language to control his emotions.The officer then tells about the women who are unwilling to give up their dead babies bodies. The way the narrator tells this story, in short choppy phrases and sentences, is parallel to his emotions. Hemmingway writes in this way so that although the read er knows and is even disturbed by these stories, the speaker is unattached. The narrator has seen so many traumas in the war that he is unable to display emotions that someone who is not privy to that world would display.By creating this cognitive dissonance in the reader, Hemmingway emphasizes the harsh realities of a war-laden environment. The narrator seems to talk as if he as seen too much, and what he has seen was not easy to swallow with the mindset he previously had before coming to war. After seeing all of these terrible situations, he has become overly withdrawn and able to tell a story full of facts including the gory details. The denial of his emotions proves that he is powerless to discuss his feelings during this time.As the English officer begins to speak about the strange death of an old woman, the reader sees no change of emotion within him. He interrupts him self while explaining, â€Å"We were clearing them off the pier, had to clean off the dead ones, and this ol d woman was lying on a sort of litter. † (Hemmingway) The speaker is remembering himself as he tells the story, and nonchalantly adds that it was the dead bodies that he was cleaning. Explaining something that could already be assumed, the narrator is emphasizing what his job entailed.Although he links no emotional memory to this responsibility, the fact that he adds that his chore was to remove the dead bodies, shows that he was uncomfortable with it. By reminding himself of the terrible things he was asked to do, the speaker shifts in his emotional restraint for just a quick second. There is no reasoning behind the facts. The speaker talks about the way things were, but never explain why the babies were not given away, or why the animals were crippled before going into the water. As the reader, it is impossible to assume why these things happened.Hemmingway puts the reader in the same mindset as the narrator, as if the narrator also has no knowledge of the motives of these p eople. The confusing atmosphere during wartime is mimicked in the speaker’s retelling of the story. A terrible, horrible scene is created not by the speaker, or by Hemmingway, but by Hemmingway to allow the reader to think of the worst possible â€Å"things. † But putting the control of the surroundings into the mind of the reader, Hemmingway is able to propel the reader to reach the outskirts of his or her own fears.The sarcastic irony the speaker uses, saying things like â€Å"nice things,† â€Å"nice chaps,† â€Å"a most pleasant business. † (Hemmingway) Shows that he is unable to come up with the words to display his feelings properly in the telling of his experiences. Whoever is listening to the story knows that the speaker was greatly affected by tragedies, but the speaker is not willing to admit it. By using irony, the narrator shields himself from having to relive memories that were already painful enough the first time.The speaker knows th at a large percentage of what he did was inhumane, and wrong, and by saying that it was â€Å"nice† or â€Å"pleasant† he creates a barrier for himself and his feelings of guilt. Because he had no power to control the happenings in the war, but does feel responsible for treating people without respect, he used ironic language to display those feelings, rather than look weak. Hemmingway creates a man that is devoid of his emotions, rather stereotypically, to tell the horrors of war in a factual way. Works Cited Hemingway, Ernest. In Our Time. New York: Scribner Paperback Fiction, 1996. AZW.

Pornography Should Be Free from Government Control Essay

Whether one feels strongly about the viewing, making and distribution of pornography by consenting adults, one cannot argue that sex isn’t everywhere. Evident in videos, movies, pictures, and advertisements, it’s a fact that sex sells. Who is to say that because pornography can be viewed easily in many ways, that it’s not a bad thing? Yet in the discourse of pornography as a whole, where does morality and money come into play? To whatever extent pornography is considered immoral; everyone should be entitled their own intellectual freedom. The government has made some steps in order to limit the spread of pornography, yet it is apparent that little can be done to ultimately affect it. In 1968, the Supreme Court case of Ginsberg v. New York held that the government can legally prohibit children from accessing certain types of sexually explicit material, the same material that can’t be banned for adults. Even though the Supreme Court ruled that a minor does not have the constitutional right to the same content as an adult, the task of restricting content on the internet is shaky, due to the difficulty of distinguishing adults from children. In 1973, a following Supreme Court case, Miller v. California, established the phenomenon of â€Å"variable tolerance†. Leaving a variable tolerance existing for explicit material, the Supreme Court allowed communities to decide what was indecent or obscene. Different levels of tolerance of pornography from community to community could be a successful system if in fact, pornography distribution can be limited community by community. Because people are mobile and the internet is boundary-free, the government cannot effectively restrict its availability to everyone (and possibly to anyone). Another notable court case involved with pornography was the 1982 case, Ferber v. New York. This case basically addressed all material showing a ‘sexual performance’ by a child under the age of 16, as obscene. It defined a sexual performance as, â€Å"actual or simulated sexual intercourse, deviate sexual intercourse, sexual bestiality, masturbation, sado-masochistic abuse, or lewd exhibition of the genitals.† It’s a federal offense to knowingly receive child pornography. According to the International Federation of Library Associations and Institutions, â€Å"intellectual freedom is the right of every individual both to hold and express opinions and to seek and receive information.† The freedom of an adult to view pornography involving other adults is not really recognized as a recreational activity, mainly because it is scorned upon in many religions. Even the majority of parental figures in the world seem to demonize pornography when raising their youth. Yet no one really steps back and asks, why exactly is pornography immoral? One of the major arguments towards pornography being immoral is that in many pornographic depictions, people (usually women) seem to be victimized for a viewer’s pleasure. The only difference between an African American woman playing a role as a slave in the civil war era, an African American woman posing in shackle-like bracelets in a skinny jean advertisement, and an African American woman in a pornographic film, is that each different role requires certain talents and understandings that come together in order to entertain an audience. Immoral or not, pornographic material is nothing more than another way to make money. It’s seen or referenced to in many advertisements, and it’s difficult to find an â€Å"R† rated movie with out at least one nudity scene. Once again, sex sells. Wherever there is demand, there will be supply, and the statistics behind internet pornography are somewhat staggering. According to Information Science professor and researcher, Paul F Burton, â€Å"47% of the 11,000 most popular searches on the Internet are targeted towards pornography.† The money aspect of pornography is almost incomprehensible. There are over 1.5 million internet users viewing pornography every minute. From that audience, $3,075.64 is spent on pornography each second, and every 40 minutes, a new pornographic video is made in the United States alone. The market for pornography is huge.

Marketing Plan of Emirates Airline Essays

Marketing Plan of Emirates Airline Essays Marketing Plan of Emirates Airline Paper Marketing Plan of Emirates Airline Paper Introduction With just purely two aircrafts, the Emirates airline was established in the year 1985 by the ministry of Dubai. After two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. Emirates Airlines has a one of the largest number of cabin crews hailing from 95 different nationals. With such strong history Emirates Airlines are still venturing further in to the future. They have recently made orders which are worth more than 26 billion US dollars for about 45 numbers of A380 Airbus. This will make the company to be the worlds largest purchaser of Super-Jumbo Air bus. Emirates Airline is expected to become not only one of the greatest budding airlines but also the fifth most gainful airline in the world. Emirates Airlines is devoted to accomplish its mission. By installing individual entertainment system in all of its classes, having 22 audio 18 TV channels, as well as enabling customers to not only book online, search for flights but also to choose their seating arena consequently this airline is identified as a pioneering and customer-oriented contributor of advanced services because of these outstanding features. Emirates empowered over 280 international awards, one of them being the prestigious CAPA airline of the year award 2005 by the Centre for Asia Pacific Aviation. BUSINESS OVERVIEW General Profile of the Airline Industry Today it is definitely the airline industry which is booming to be the most spirited and emerging industries in the world leading to not only economic growth, international investment, but also tourism. In the last decade, airline industry has urbanized powerfully by 7% annually for both business as well as relaxation needs. This industry is one among the best ever growing sectors with growth rates increasing on average of 3. 2 times greater than the GDP rates. This figure is predicted to rise by an average of 5 % a year from 2000 to 2010. Sometimes the airline industry is affected by the political, economical and trade factors. Taking an example of the political factors, the September 11th attack dropped the number of passengers who travel, because people were afraid of being attacked by terrorists. The economical factor which gets affected is due to increase in oil prices which shatters the profit of the global airline industry. Many airline companies initiated to modify their strategies and services not to just dwell but also to succeed in the airline industry. They invest deeply in the quality of services by introducing e-booking system, more comfortable seats for passengers, low cost carriers, new interactive entertainment systems and many other technological techniques. The ideas behind introducing these services were to magnetize customers faith also to gain a competitive advantage. To survive in such a challenging market, many companies set on agreeing with each other to reduce costs and also share the available resources, which is otherwise called as alliance. On the whole, the airline industry is expected to double the number of passengers by 2010 and also to exceed 3 billion due to the trade, economic development and tourism. Thus obeying the theory, survival of the fittest, successful airlines will be those that can continue to play smart by putting into action the above ideas so as to secure a strong position in the aviation market. Competitors Overview and Situation analysis The airline industry is in its prime of life, hence there is a tough competition in the market and the rate of sales growing faster before beginning to stabilize gradually. In this stage advertising and promoting sales makes it obvious that the competition is getting more aggressive. Furthermore to find best services required in gaining the attention of customers, many competitors have increased their research and development (RD) budgets. In view of this, many companies have now started on focusing to differentiate their products and services from their competitors in order to capture their customers brand loyalty. For case in point, there are companies concentrating on cutting the operating cost, the result is that the profit margin will decrease and so the least efficient companies will have to leave the market so that only the well-established companies remain. There are many companies which use offensive strategies instead of defensive strategies. They achieve this through modifying their market product and arketing mix to survive and compete during this stage. For instances to modifying the marketing mix, the Kuwait airways implemented the strategy by launching a low cost carriers with the intention of increasing its customer base and loyalty and also increasing sales of. The Competitors Emirates airlines are facing stiff competition with major international and national airlines on the market shares. However the major competitors identified here are the national airlines of other states of UAE. Air Arabia Air Arabia, a national airline of the Sharjah emirate is established in 2003 by Sharjah rulers decree. It is based in Sharjah airport and has got quick access to Dubai and fast check-in facility. Air Arabia is the only low-fare airline in UAE and the first airline to introduce the low budget airline in Middle East and Northern Africa since 2004. After success stories of American and European low-cost airlines Air Arabia modeled low fares on customized local preferences. They focused on their business mission by offering most convenient and frequent online booking as well as less expensive air fares in the market with better service and safety standards. Air Arabias worthy scheme Pay less. Fly more, enables customers to make smart travel choice; those who cant afford and were hesitant to travel in the past, to start flying and those who traveled more frequently, benefiting both and vacation travels. Etihad Airways Etihad Airways first captured the skies in November 2003, with only four member team organization. Now it stretched out to a family of over 2500 employees spread across region. Etihad airline has also reputed as the national airline of the UAE (Abu Dhabi) by a royal decree of Sheikh Khalifa bin Zayed Al Nahyan (President of UAE) with investment of AED 500 million. Compared to 2006, Etihad conceded more than 4. 6 million passengers in 2007. It has also been designated as the Worlds leading New Airline two years in a row, in 2004 and 2005. RAK Airways The fourth national airline of the UAE is RAK Airways which was established under an Emiri Decree by Ruler of Ras Al Khaimah in February 2006 The core intention of RAK Airways is to give support to the economic development of Ras Al Khaima. The development includes economic free zones to magnetize business as well as residential, leisure and tourism projects. This Airways function on charter as well as scheduled services so as to assemble the demand of the various markets that the airline will serve. In a cost successful manner they provide value for money to customers Emirates competitive advantage To gain a competitive advantage amongst its competitors Emirates Airlines adopts differentiation generic strategy by contributing the top notch quality services. This is done to be the best company in the market and to segregate from its competitors. For illustration, the first airline that offered TV screen for all classes was Emirates airways. Another instance, along with other airline company like Qatar Airways, Emirates airlines provided training courses by using the most modern machines, called plane simulator. This was a feather to the hat of Emirates airlines. The aim of such change is to be on top of the industry thus increase the awareness nationally and internationally which in turn increase the demand and the profit. STRATEGIC MARKETING FOCUS In this section we shall take a peek into mission, goals, core competencies and external and internal environments in regard to the Emirates airlines. 3. A Mission Offering consistently high-quality value-for-money service and to be the best airline on all of its routes. Emirates airline is determined to accomplish its mission by positioning itself as a long-term sustainable business providing value to its customers, employees and investors. 3. B Goals Discussing the goals, they are states as below: ?Focusing on maximizing the overall Group’s return on capital. ?To be diverse and hence balance to the Group’s earning streams Take full advantage of the group’s competencies in market. Objectives Tangible objectives pertaining to the goals are : Retain and improve frequent business class traveler’s market share. ?Increase market share 40% to 55% by end of 2009 ?Tap low cost carriers market to achieve company’s return on investment. ?Promote Dubai’s Tourism activities and introduce Dubai to the world. 3C- Values Emirates Airlines has valuable human resources as well as a bunch of well qualified staff. The vice-chairman of the airline itself has more than 50 years of experience in the aviation industry. The airline also provides outstanding training to its staff and is devoted on improving their skills not considering the costs. In addition, Emirates Airlines is the international carrier of Dubai which is a politically stable area and has a strategic location especially for transit passengers. 3. D Core Competencies Various key factors should be implemented to sustain airline companies’ achievement. Differentiation By providing advanced services airline companies tend to differentiate each other. For instance, the best way to invite customers and to distinguish the company from competitors is by providing the aircraft with the latest technology, such as wide seats, e-ticketing, etc. Strong brand name By obtaining a strong brand name it is easy to build a base of loyal customers. This guarantees that customers will stick with the strong brand name company and hence ignore any attractive offers coming from other competitors. There are airline companies utilizing some techniques such as offering a flyer mile to win a free ticket if the points were completed to retain their customers, Alliances As discussed earlier we are aware of alliance. By linking networks, alliance will allow different companies to share their resources so as to build a wide base of customers, expand services and increase number of routes. Moreover, the outcome of this is in sharing experience and decreasing the operation costs. Relations with supplier To construct a strong relation with suppliers the Airline companies must emphasis by setting long-term contracts. Such relations will be beneficial since this will keep them in the safe side even if there was any change in the pricing strategy in the future as there is a contract between them. 3. D External Environment PEST Analysis for Emirates PoliticalPolitical situations that affect the airline industry will be mainly wars and terrorism. For instance, due to the terrorist activities in different areas of the globe, namely in USA, Palestine, Iraq etc made these areas unpleasant for not just tourists but businessmen to travel. Economical One of the factors following the success of any airlines is to have the most sophisticated airports which are facilitated with cutting edge technologies to meet customer’s requirements. UAE has major plans on investing to develop such international airports in Abu Dhabi and Dubai. The benefits are to enhance the economical growth, reduction on oil revenues, to increase the number of tourists plus thereby driving profits to airline firms. Social The population of the world is shooting at high rates. Thus the social factors also increase. For instance, the population is expanding in UAE, this there is because UAE is a multicultural country. As the expatriates number in UAE increase, the profit obtained by the airline company also increase. Technological New technologies affect this industry in negative and positive manner. For example, the teleconferencing reduced the necessity for face to face business meetings. This reduced the number of businessmen traveling and hence the purchase of business tickets. 3. E Internal Environment SWOT analysis for Emirates Strengths ?Member of Arab alliance ( Arab Air) ?First Airline Company to offer Internet booking with various features and options. ?Self-Check in facility for customers in Dubai and partner airports. ?Long-haul flights Dubai to New York ?Worlds largest purchaser of Airbus by 2012 , booking 45 Airbus air crafts. ?Increasing employees devotion to work by providing training , rewards and performance analysis. ?Official sponsor of FIFA World Cup 2006. ?Skywards Miles FFP shared with many airlines including Sri Lankan airways Weakness Huge investment to purchase air planes and implementing latest technologies there is high amount of operational cost. ?Emirates airlines fares are higher than traditional airlines. ?No global alliance membership for Emirates Airlines No permission to operate in Abu Dhabi , capital of UAE Opportunity ?UAE ‘s higher per cap income ?Government is disposing money to develop regional airports. ?High forecasted growth rate for UAE tourists ?Growth on population and internet usages lighten World and Dubai makes room for opportunity. ?Dubai Air shows helps to promote regional aviation industry. Threat Might face losses of around 5 billion due to soaring oil prices ? Aviation security expenses and insurance will also increase operational expenses of airlines industry. ?Low cost carriers are another threat for traditional airline operators. ?Information security vulnerabilities poses danger to electronic ticket system ? Natural disaster and acute diseases affect tourism In a nut shell, Emirates Airlines has strengths like new technology, such as e-ticketing and self check-in services. An evident weakness is the elevated prices of Emirates due to its huge investments in ordering aircrafts. Although it has opportunitie s like investments in Abu Dhabi airport there are many threats are concerning it, such as increase of oil prices, low cost airlines and the spread of killer diseases. MARKETING PLAN 4. A Target Market Over the last few years, Emirates Airlines is one of the air carrier, which barely felt the economic and airline down turn. Emirates Airlines is one of the airlines, which hardly felt the economic and aviation down-turn of the last few years. Emirates airlines market segment is divided into three major categories of customers 4. A. 1 UAEs Tourism and Business segment Customers Dubais emergence as a regional business and tourism hub has provided emirates airlines plenty of room for growth and has fuelled regional air passenger traffic. The recent freehold ownership law has been a major reason for the attraction of tourists and business communities. Dubai aims to attract 15 million visitors by the year of 2010, the ruler of Dubai has emphasized about this on his strategic plan for the emirate of Dubai. The growth of the region especially GCCs is now started stimulating tourism and business sector and providing room for local airlines to further grow. According to World Travel and Tourism Council (WTTC) Middle East accounted for around 2. 4 % global travel and tourism activity in 2006, forecasting a growth of 5. 9 % for the coming years. Emirates should plan to take advantage of this boom for increasing their passenger traffic. 4. A. 2 Expatriates in UAE UAE worlds 5th largest Crude Oil exporter and Dubai worlds fastest growing city has created huge demand of skilled and unskilled workforce to feed its booming economy and emerging labor market, the highly paid labor market is a major attraction for the various work force around the world. The overall expatriate population of the country equals 80% of its total population; the national emirate population is 20% of the total population. United Arab Emirates has got large amount diverse populations in the Middle East. As per the 2006 censes the total population of UAE is 4. 2 million consisting of the national emirate(20%) , other Arab and Iranian (23%) , South Asian (50%) and other (8%) constituting Westerners and east Asians. The diversity of this population enables emirates to plan their route all around the world; emirates have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operates in an open sky policy, which allows any carrier to compete with Emirates airlines. 4. A. 3 Transit passengers Dubai is the operational hub for Emirates airlines, the best positioned connection point between Europe and Asia/Australia has supported the growth of emirates airlines. Emirates airlines has been using this connection point in favor of promoting their business especially transit passengers, the well established and marketed wide range network enables Emirates Airlines to prosper in this particular segment. Emirates airlines presently operates 87 cities in 59 nations around the world (still growing). Additionally to accommodate the growth in the sector Dubai airport authorities are invested $4. 1 billion in the expansion of Dubai Airport, The Fly Emirates caption is well known to the world and attracting customers from around the world. 4. B Intended Strategies Airline industry achieved in the mature stage and there is a tough competition between various operators. According to the analysis of external and internal factors each airlines uses offensive strategies to secure their position on market. Emirates adopts below marketing strategies to operate business efficiently. 4. B. 1 Market Penetration (Improving In-Flight Services) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1)Retain and boost market share of Emirate airlines product and services 2)Protect market dominance of Emirates airlines existing markets. 3)Driving out competitors by restructuring mature market. 4)Enhance usage of existing passengers Enabling passengers to make voice and data call over aircraft’s telecom system Tele-communication is vital element in everyone daily life, So communicating with others while on airplane would be very good value added service can provide by Emirates Airlines. This can be done by adding some infrastructural changes on aircraft to communicate and partnership with telecom provider who can assist deploy. Currently Emirates uses high expensive tele-communication method to make voice calls and internet, instead can deploy new system to make voice and data calls from traveler mobile phone via trusted telecom providers. Passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat which is already installed on most of the Emirates airplanes. Similar service, â€Å"On Air† is being developed by Airbus SAS and air transport IT service provider SITA. Early of this year British carrier BMi and TAP-Air signed on to offer OnAir’s voice and text messaging services for European flights. 4. B. 2 Market development: (Extending New Routes) Deploying current services into new markets where company seeks to sell its products into new areas. Possible way to achieve this strategy by launching existing services into new geographical area or new market segments. Emirates Airline’s objective is to build up Dubai into a widespread aviation center that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs like Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight into events like the Dubai Shopping Festival, hoping to attract more visitors to the city. Adding new routes and destinations are suggested , especially there is growth in UAE tourism. Major regions are not operated by Emirates Airlines and have to extend some of the destination world-wide (especially attractive areas) As always, the airline conducted road shows and press conferences to announce its entry into a new city. These events allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other benefits. After establishing a route to the country’s economic hub – Shanghai – the irline offers passengers a chance to visit the epicenter of China’s political and cultural activities. It is China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs The success of Dubai as an intercontinental hub has been facilitated by airlin es such as Emirates. The geocentric nature of Dubai has become incredibly important. Now there are hardly two points on the globe where it is not logical or possible to use Dubai and connect any two cities, and usually it is a pretty direct route. . B. 3 Product Development (Private Suite) Introducing new services into existing markets implies product development. This strategy involves the development of fresh competencies and requires business to expand customized services which can apply to current markets. Since Dubai is a hub for all international business travelers this is high time to introduce new product to cater top level business executives. Imagine the CEO of multi-national company makes lengthy overseas journey to attend a board meeting that could have a major impact on the company financials. Of course, company wants CEO to be top of his game, rested, refreshed, relaxed and ready. The cost of CEO’s air travel is doesn’t seem so expensive after all. That’s why Emirate Airlines introduce high quality first class private lounges to attract business travelers. This premium class private suite would be fully outfitted with personal storage, coat cabinet, desk and individual mini bar. Long seat reclines to become fully horizontal couch and the 21† wide screen entertainment over 500 channels. Exceptional level of personal services including a la-carte gourmet cousins and wide-ranging wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. 4. B. 4 Diversification: (Low-cost carrier) Diversification is a strategy, where business sells new services into new market segments. Diversification is more risky strategy due to limited experience on particular new market areas. After the success stories of European low cost carriers, Middle East operators also started eyeing to explore new marketing concepts of Frills-free fly. The global low cost carrier sector is growing at more than three times the average industry global rate, with just under 50 million seats on 342,000 LCC services offered worldwide in January 2007, up 17% and 15% year-on-year, respectively. Low cost carriers are airlines that offer lower fares than traditional network airlines by eliminating certain complementary passenger amenities generally offered by traditional airlines. The key opportunity for low cost carrier lies in passenger fare elasticity, low air transport penetration rates and substation of traditional modes of low-cost transport such as trains and buses. Air Arabia dominates exclusively to this low cost carrier service in UAE, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE. Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to diversify slightly from current marketing objectives to acquire low cost air travel market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. Key routes should be according to the high demand and large number of expatriates home country like Egypt, India and Pakistan. Under the arm of Emirate Airlines, new budget airline subsidiary has to introduce to new Al-Makthoum Inter-national Airport being constructed in Jebel Ali, located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircraft and to be operational by 2009. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Similar practices already succeeded the case of Kuwait airways and they implements the strategy of modifying marketing mix by beginning a low-cost carrier called Al-Jazeera in order to enhance its passenger base and loyalty and boost in sales. Business strategy over Ansoff’s growth matrix Ansoff’s product/market growth matrix provides for a business tends to grow depend on whether it sells new or current services in new or current markets. New products and new markets could relate to current products and current markets or may possibly distant and discrete. The result from the Ansoff’s product/market matrix is chain of recommended growth strategies that set the road of business strategy. Figure: Ansoff’s growth matrix EVALUATION After marketing plan is implemented, it should be evaluated. Evaluation entails gauging the extent to which marketing objectives have been achieved during the specified time period. Below table demonstrate effectiveness of marketing strategies and counter-measure to improve/replace current plan. Improving In-Flight Services Success criteria of deploying a system to allow passenger to use their mobile phones to use voice and data communication is to increase market penetration. It can be measured in terms of voice and data usage and growth of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight occupancy is the best way to measure result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites It’s a new product of Emirates Airlines and can be measured the success of the product launch. Quantitative measurement of this product would be number of booking or occupancy. If it fails to respond, corrective plan is to reduce the price of ticket but again this is not price sensitive product and cannot be achieved by price reduction. Budget Airlines Success criteria would be capturing new customer base for the airline . Since its separate operating entity we can gauge financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Effectiveness should be identified through external marketing auditor or agencies. A market audit helps management allocate marketing resources efficiently. Market audit should be comprehensive, systematic, periodic evaluation of the objectives strategies, structure and performance of the marketing organization. IMPLEMENTATION PLANS BUDGET Strategy # 1 (Market Penetration) Strategic Program Deployment a system to passenger to make voice and data call from their mobile phones Implementation Tasks Technical Study Feasibility Study Partnering strategic alliance with telecom service providers. Installation of system on aircrafts Marketing concepts to the audience Responsible Chief Technology Officer Vice President – Finance General Manager – Marketing Time Scale New service launch would be 1st January 2009 Cost Factors Approximate Budget 150,000 for each aircraft Marketing Budget 150,000 Strategy # 2 (Market Development) Strategic ProgramOperating new routes and destinations Implementation Tasks Researching market gap to operate new routes Feasibility Study Partnering hotels and tourist institutions at new destinations Partnering strategic alliance with local airports to operate Marketing new routes to the target market Responsible Vice President – Finance Vice Present Operations General Manager – Marketing Time Scale Four new routes are added every quarter starting from January 2009 Cost Factors Additional capital investment for new aircrafts USD 200 million Marketing budget for each route 0. 5 million Strategy # 3 (Product Development) Strategic ProgramIntroducing new First Class Private Suite Implementation Tasks Technical Study Feasibility Study Installation and modification of aircraft’s onboard faclilities Marketing concepts to the audience Responsible Chief Aircraft officer Vice President – Operations Vice President – Finance General Manager – Marketing Time Scale New service launch would be 1st January 2009 Cost Factors Approximate Budget 300,000 for each aircraft Marketing Budget 150,000 Strategy # 4 (Diversification) Strategic ProgramLow cost carrier subsidiary Implementation Tasks Market Study Feasibility Study Leasing and buying used aircraft for operations Deploying new set of human resources for this subsidiary Developing Marketing force for the new target customers Marketing concepts to the audience Responsible President Chief Executive Officer Time Scale Mid of 2009 Cost Factors Approximate Budget USD 500 million Conclusion Traveling around the world will always remain as a special interest in the hearts of the people. Hence they are and will be in search for the best for themselves. This will increase the need for better safety as well. Hence it becomes the responsibility for the airline company to deliver their best in terms of services security to their customers. Emirates airlines have always been on top of the airlines list in the UAE. We know UAE is a country with different ethnic groups, and Emirates is the only airline in the country which suits these various cultures. But today as the number of the airline company is increasing there is immense pressure on Emirates airlines to keep up their fame and glory. A strong strategy has been studied and adopted to put words into action. Therefore Emirates with its unique qualities, untiring services and promising strategy will be able to improve in delivering the best efforts in a country like UAE having a mixture of different cultures hence keep their motto fly high! Bibliography Anon. (2005)Emirates expands self check-in service. Ameinfo. 17 Oct. 2005. The ultimate Middle East business resource. 21 Dec. 2005 Available from ameinfo. com/70067. html [Accessed 8th June 2008] Anon. (20050 Emirates e-ticketing network grows rapidly. Ameinfo. 27 Oct. 2004. AME Info FZ LLC. 20 Dec. 2005 ameinfo. com/48088. html[Accessed 8th June 2008] Shakir Hussain (2008) ‘Economic Success of Dubai as hub is going to grow’ [online][n. p] Available from http://archive. gulfnews. com/articles/08/06/06/10218851. html [Accessed 8th June 2008] Anon. [n. d] Ansoff’s Product/Market matrix [Online][n. ] Available from http://tutor2u. net/business/strategy/ansoff_matrix. htm [Accessed 8th June2008] Richard Backer(2008) Review : Emirates First Class [online][n. p] Available from ameinfo. com/158791. html [Accessed 8th June 2008] Christina Valhouli (2004) The very best in First Class service[online][n. p] Available from msnbc. msn. com/id/6460432/ [Accessed 8th June2008] PARSIPPANY (2006) RAK Airways Selects aiRESâ„ ¢ Passenger Services System For Reservation And Departure Control Functions Innovative Technology Will Provide Greater Business Flexibility to New Airline [online][n. ] Available from travelport. com/en/media/pr/show_release. cfm? id=189 [Accessed 8th June 2008] Anon. [n. d] RAK Airways takes off on inaugural flight to Dhaka[online][n. p] Available from zawya. com/story. cfm/sidZAWYA20071129092225 [Accessed 8th June 2008 Anon. [n. p] The Emirates Story [online][n. p] Available fromhttp://emirates. com/us/english/about/the_emirates_story. aspx [Accessed 8th June 2008] Anon. [n. p] About Air Arabia [online][n. p] Available from airarabia. com/about-airarabia. tml [Accessed 8th June 2008] Anon. (2005) Emirates airlines $15bn plane order. BBC News. 14 Dec. 2005 Available from http://news. bbc. co. uk/1/hi/business/1637284. stm [Accessed 8th June 2008] Anon[n. d] Middle East Low Cost No Frills Airlines[online][n. p] Available from attitudetravel. com/lowcostairlines/mideast/ [Accessed 8th June 2008] Anon. [n. d] â€Å"Aviation makes up 15-20% of GDP in UAE† [online][n. p] Available from http://findarticles. com/p/articles/mi_m0CWU/is_2005_Dec_29/ai_n15976826 [Accessed 8th June 2008]

ANMC Code of Ethics in Australia Case Study

ANMC Code of Ethics in Australia Case Study Nursing is a noble profession which requires its members to uphold the highest moral and ethical standards. In Australia nurse’s practice is guided by the ANMC Code of ethics and code of conduct, standards of practice and professional boundaries. Nurses must utilise the Australian charter of healthcare rights (ACHR) as guiding principles to all patients when providing care at any setting. This paper seeks to identify the ethical, moral and legal behaviour of Bill (RN), Liz (Nurse Unit Manager), John(patient) and his wife in the case study given. Bill In this case study one can clearly see that many nursing standards have been violated. According to Registered nurse standards for practice 1.4, nurses must comply with the policies relevant to practice and that includes the workplace policies. Bill did not comply with the hospital policy which states that â€Å"no laptop computers are to be taken home for any reason.† As per Australian Nursing and Midwifery Counci l (ANMC) code of ethics for Nurses (2008), standard 8 â€Å"Nurses should promote and preserve the trust between themselves and people they are caring for† in this case. Bill created a situation where John lost trust on him as his actions were unethical. In this scenario, Bill grabbed John by his wrist, causing pain and discomfort and threatened him not to say anything to anyone. His actions were in contradiction with the nurse’s guide to professional boundaries, principle 11 which states that â€Å"nurses do not withhold care from a person as punishment and recognise that any intent to cause pain or suffering as a retaliatory action in response to behaviour of a person in their care is improper and unprofessional†. He violated this principle of safe practise. Furthermore, Bill did not adhere to the principle 15 of professional boundaries that nurses should not cause discomfort or pain to patients receiving care when touching or holding them. Bill did not sh ow any kindness or empathy, as per ANMC code of ethics standard 2 Nurses should be kind and respectful to others. John John’s wife asked if there were any issues or concerns about her husband care and Bill denied. He was not honest enough to John’s wife about what had just occurred. He did not abide to Nurses code of profession conduct statement 6, which requires nurses to provide honest and accurate information in relation to clients care and services. â€Å"Criminal laws are concerned with offences against people and property.† In this scenario, Bill took John’s electrical recharging code without his permission which is considered as theft under the criminal law. Furthermore, in his action he caused harm and threatened John which is battery and assault respectively. Additionally, Bill took money from the charity funds for personal use which is fraud. A Nurse’s conduct is underpinned by moral principles and these include non-maleficence (n o harm), beneficence(benefit), veracity (truthfulness), autonomy (right to choose) and justice(fairness). (Atkins et al. pages 81-82) Bill was maleficent as he caused pain to Johns wrist and he did not uphold the principle of veracity which requires nurses to tell the truth always. (Oosthuizen and Pera page 52) He did this by lying to John’s wife about John’s wellbeing and NUM Liz about the whereabouts of the laptop. By not upholding veracity he made Liz to make uninformed decision to appraise him despite what he had done. Bill acted in utilitarianism school of thought. In this theory actions of an individual are justified by whether they increase pleasure or reduce risk of pain regardless of the cost or means. Utilitarians believe in acting in a way that results in greatest happiness of the greatest number. He was only concerned about the outcome at the end and ignored the fact that he might have a few unhappy people at the end. He was determined to make the charity function possible, without his input it would not occur and disadvantaged children from overseas would have either starved to death or suffered from starvation within the next 12 months. The criticism on utilitarian actions is that one cannot predict the outcomes of their actions. When Bill took money for buying the Lotto ticket he might have had hope that he will win, fortunately he did but he could have lost it. At times, it is also difficult to prioritise hence despite having many happy children John would not be happy with his conduct. Per Registered Nurse standard of practice 1.5 Nurses should apply critical thinking skills and use ethical decision or theories in their practice. (Holt and Convey 51-56) The ethical decision framework suggests that one should first identify the problem References Atkins, Kim et al. Ethics And Law For Australian Nurses . Port Melbourne, Vic.: Cambridge University Press, 2017. Print. Holt, Janet and Helen Convey. â€Å"Ethical Practice I n Nursing Care†. Nursing Standard 27.13 (2012): 51-56. Web. Oosthuizen, Anne-Mart and Silvia A Pera. Ethics In Healthcare . Lansdowne, South Africa: Juta, 2011. Print.

CRM Essay Example | Topics and Well Written Essays - 250 words - 1

CRM - Essay Example Additionally, the article has provided 8 reasons as to why managements should embark on CRM systems. In essence, the reasons for investing in a CRM system are centered on improving a company’s operations and customer experience (Inside CRM 1). The reasons are; CRM aids in establishing a connection between the company and customers in social media, creating personalized marketing by researching on a customer’s social media activity, â€Å"crowd-source†; get ideas and timely feedback from customers. CRM mobile apps provide managers with the customer and product information that is up to date (Inside CRM 1). Other reasons listed, in the article for companies, to invest in CRM systems are; meet customer expectations by availing real time customer support in blogs, chat-windows and feeds, integrate CRM system with the critical business applications. Companies also stand to benefit from a new CRM system that is user friendly compared to the earlier issued systems. Moreover, CRM system improves a company’s operations by targeting a market and cross-selling and up-selling to current customers. Ultimately, decision-making process is enhanced since the management has in hand timely data pertaining to customers and their product preferences and experiences (Inside CRM